Summer School Cultures of Consumption in Asia and Europe

Summer School Cultures of Consumption in Asia and Europe

Cluster of Excellence "Asia and Europe in a Global Context"
Vom - Bis
24.07.2011 - 29.07.2011
Cluster of Excellence "Asia and Europe"

The Cluster of Excellence "Asia and Europe in a Global Context" at Heidelberg University welcomes applications for its Summer School 2011 from graduate students in humanities and social sciences with an interest in transcultural studies. It will take place from July 24 to 29 in Heidelberg, Germany.

This year's Summer School "Cultures of Consumption in Asia and Europe" will explore the meaning and significance of consumption in the past and present as a crucial link between Europe and Asia. Although 'consumer society' has become a prominent term for the description of the ways of life connected with a globalized modernity, the particular mode of experience and of interaction with things to which it points is neither exclusively modern nor exclusively occidental. Referring to the recent innovative insights from cultural and economic history, social sciences and anthropology, together with the expertise of foremost scholars working on both European and Asian themes, the aim of the programme is to gain a truly transcultural grasp of respective cultures of consumption.

The programme is designed to provide stimulating opportunity to get new inspiration for graduate work, exchange ideas on the topics of one's research and actively engage with an international group of peers as well as renowned scholars. The confirmed speakers include Joanna Elfving-Hwang (Frankfurt), Sheldon Garon (Princeton), Manpreet Janeja (Cambridge), Robert Hellyer (Wake Forest), Angus Lockyer (SOAS London), Seoungsook Moon (Vassar College), Francoise Sabban (EHESS Paris), and from the University of Heidelberg Rudolf G. Wagner, Christiane Brosius, Harald Fuess, Katja Patzel-Mattern, David Mervart and Mio Wakita.

In addition to the academic programme, a range of excursions and leisure activities in and around the city of Heidelberg is on offer, including a guided city tour, visit of the German Packaging Museum and a beer tasting event.

Prospective participants should send their application together with a letter of motivation by May 31, 2011 to the address

For detailed schedule and session topics of Summer School 2011 see

Kind regards
Prof. Dr. Harald Fuess, Chair of Cultural Economic History
Evgeniya Boklage, Press Office


Sunday 24 July

Arrival of Participants

6-8 pm Welcome Dinner

Monday 25 July

Session 1 Welcome and Keynote Speech

10:00-10:30 Panel 1, Introduction: Rudolf Wagner/David Mervart (Heidelberg)

10:30-11:00 Break

11:00-12:30 Panel 2, Sheldon Garon (Princeton)
Why America Spends While the World Saves?

12:30-13:30 Lunch

Session 2 The World of Early Modern Trade and Food

13:30-15;00 Panel 3, Francoise Sabban (EHESS Paris)
Sugar of Guangdao Province and Portuguese Taste in the 16th century

15:00-15:30 Break

15:30-17:00 Panel 4, Robert Hellyer (Wake Forrest)
Asian Tea and Transcultural Trade

17:00-18:00 Break

Heidelberg Guided Evening Tour

Tuesday 26 July

Session 3 Gender Images and Consumption

9:00-10:30 Panel 5, Mio Wakita (Heidelberg)
Women on Yokohama Souvenir Postcards

10:30-11:00 Break

11:00-12:30 Panel 6, Katja Patzel-Mattern (Heidelberg)
Female Images in German Tobacco Advertisement

12:30-13:30 Lunch

Session 4 Youth Cultures

13:30-15:00 Panel 7, Joanna Elfving-Hwang (Frankfurt)
Cosmetic Cultures and the Practice of Aesthetic Surgery in South Korea

15:00-15:30 Break

15:30-17:00 Panel 8, Christiane Brosius (Heidelberg)
Consuming Romantic Love in Urban India

17:00-18:00 Break

German Packaging Museum Heidelberg

Wednesday 26 July

Session 5 Contemporary Shifts in Food Consumption

9:00-10:30 Panel 5, Manpreet Janeja (Cambridge)
Eating and Non-Eating in South-Asia (and Beyond)

10:30-11:00 Break

11:00-12:30 Panel 6, Seungsook Moon (Vassar)
Buddhist Temple Food in South Korea

12:30-13:30 Lunch

Session 6 Reflecting on Japanese Consumer Culture

13:30-15;00 Panel 7, Angus Lockyer (SOAS, London)
Golf Clubbing in Modern Japan

15:00-15:30 Break

15:30-17:00 Panel 8, Harald Fuess (Heidelberg)
Flow of Beer to East Asia

17:00-18:00 Break

Free Evening

Thursday 27 July

Session 7 Group Work 1

9:00-12:30 Anna Andreeva, David Mervart, Mio Wakita (Heidelberg)

12:30-13:30 Lunch

Session 8 Group Work 2

13:30-15;00 Presentations

15:00-15:30 Break

15:30-17:00 Concluding Discussion

17:00-18:00 Break

Heidelberg Beer Tasting

Friday 28 July

Departure of Participants