Visual Representations of Femininities and Masculinities: The Balkans and South Caucasus in the Digital Age

Dominik Gutmeyr

After decades of turbulent transitions of gender relations, gender roles in the Balkans and South Caucasus have become more stable compared to two or three decades ago. After a period of “re-traditionalisation”, a turn towards more balanced gender relations and increasing acceptance of LGBT people has become discernible. Not only gender roles and relations are being renegotiated, but also femininities and masculinities.

The construction of idealised femininities and masculinities is strongly associated with their ideal visual representations on TV, in popular magazines and all kinds of advertisements, with commercial exploitation, religious morals, global trends and more. Do such images have the power to eventually become social reality? Or have they already become social reality?



17:00-17:15 Opening

Martin Polaschek (Rector, University of Graz)

Irmtraud Fischer (Coordinator of the Cluster "Gender", Research Network "Heterogeneity and Cohesion", University of Graz)

Michael Walter (Dean of the Faculty of Humanities, University of Graz)

17:15-19:00 Opening Lecture and Discussion

Karl Kaser (University of Graz, History):
"Visual Representations of Femininities and Masculinities – The Balkans and South Caucasus in the Digital Age"



10:00-10:15 Opening

10:15-12:15 Panel 1: Stereotypes in Advertising

Johanna Rolshoven (Cultural Anthropology & European Ethnology, University of Graz)

Elza Ibroscheva (Southern Illinois University Edwardsville, USA):
"From Socialist Amazons to Bodies on Full Display: A Cultural History of Gender Stereotypes in Bulgarian Advertising during Socialism and the Post-Socialist Transition"

Eirini Tsichla (University of Western Macedonia, Kastoria, Greece):
"The Changing Roles of Gender in Advertising: Past, Present and Future"

Heidrun Zettelbauer (History, University of Graz)
Ulrich Ermann (Geography and Regional Science, University of Graz)


14:00-16:00 Panel 2: Religion and the Fashion Industry

Florian Bieber (Southeast European Studies, University of Graz)

Magda Craciun (University of Bucharest, Romania):
"Fashionably Veiled Entrepreneurs in Contemporary Turkey: The Burden of Representation"

Elife Krasniqi (History, University of Graz & Alter Habitus Prishtinë, Kosovo):
"Veiling, Fashion and Class in Kosovo since WWII"

Barbara Derler (History, University of Graz)
Tanja Grabovac (Pastoral Theology & Pastoral Psychology, University of Graz)


16:30-18:30 Panel 3: Femininities and Masculinities on Screen

Katharina Scherke (Sociology, University of Graz)

Hasan Gürkan (Istanbul Arel University, Turkey):
"The Status of Women as a Topic in the Films of Contemporary Turkish Female Directors"

Zumrud Jalilova Hutton (Gender Equality Consultant, Baku, Azerbaijan):
"Traditional Gender Roles Enacted by Men and Women in Azerbaijani Cinema and Television"

Dagmar Gramshammer-Hohl (Slavistics, University of Graz)
Klaus Rieser (American Studies, University of Graz)


Dominik Gutmeyr

Mozartgasse 3
8010 Graz
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