Journal of Historical Research in Marketing 5 (2013), 3

Titel der Ausgabe 
Journal of Historical Research in Marketing 5 (2013), 3
Weiterer Titel 
Special Issue: Remembering female contributors to marketing theory, thought and practice

Erschienen
London / Bingley 2013: Emerald Publishing
Erscheint 
Anzahl Seiten
ca. 130 S.
Preis
Vierteljährlich

 

Kontakt

Institution
Journal of Historical Research in Marketing
Land
United Kingdom
c/o
Prof. Brian Jones Quinnipiac University, School of Business 275 Mount Carmel Avenue Hamden, CT, USA *Vertrieb*: <subscriptions@emeraldinsight.com>; Tel. 0044 1274 777 700.
Von
Schwarzkopf, Stefan

Special Issue: ‘Remembering female contributors to marketing theory, thought and practice’

Inhaltsverzeichnis

Articles

‘A Dozen Ideas to the Minute’: Advertising Women, Advertising to Women, by Jennifer Scanlon.

‘Pauline Arnold (1894–1974): Pioneer in Market Research’ by Brian Jones.

‘Beyond “Caste-typing”?: Caroline Robinson Jones, Advertising Pioneer and Trailblazer’, by Judy Foster Davis.

‘Pioneering Consumer Economist: Elizabeth Ellis Hoyt (1893–1980)’, by Elizabeth Parsons.

‘Lillian Gilbreth’s Psychologically Enriched Scientific Management of Women Consumers’, by Laurel D. Graham.

‘Martha Van Rensselaer and the Delineator’s Homemaking Department’, by Mary Ellen Zuckerman.

‘Helen Woodward and Hazel Kyrk: Economic Radicalism, Consumption Symbolism and Female Contributions to Marketing Theory and Advertising Practice’ by Mark Tadajewski.

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