Trade Fairs and Propaganda: 50 Years of the Automobile at the 1935 and 1936 Berlin Auto Shows
Julia Große-Börger

Electric Lamp Renewal Systems: a Strategy to Dominate Lighting
Charles D Wrege , Peter J Gordon , Regina A Greenwood

Misdirected Effort: Thorstein Veblen's Critique of Advertising
Sidney Plotkin

The Quest for a General Theory of the Marketing System
Eric Shaw

The American Marketing Association: A Handrail for Marketers and Marketing History
Franck Cochoy

Reflections on My American Marketing Association Presidency (1973–1974)
William Lazer