CONFERENCE PROGRAM
October 1
15:00-15:30
WELCOME
Michael Viktor Schwarz, Dean of the Faculty of Historical and Cultural Studies, Univ. Vienna
INTRODUCTION
Hannes Siegrist, Univ. Leipzig
Consumption and Mental Mapping in Modern Societies
15:30-18:00
CLAIMING TRADITIONS, STAGING TERRITORY, CELEBRATING PROGRESS
Chair: Heinz Gerhard Haupt, Univ. Bielefeld / European University Institute Florence
Roman Rossfeld, Univ. Zurich
«High as the Alps in Quality»: On National Identity and the Rise of the Swiss Chocolate Industry, around 1900
Oliver Kühschelm, Univ. Vienna
Branded goods and the Construction of a National Self in Postwar Austria
Artemis Yagou, AKTO art and design College, Athens
Narratives of Heritage and Modernity. National Production and Consumption in Greek Advertising
18:30-20:00
KEYNOTE LECTURE
Karl Gerth, Merton College, Oxford
Variations on a Global Theme? A Comparative Perspective on Nationalism and Consumerism in Modern China
October 2
9:00-10:30
BRANDING NATIONAL IDENTITIES – (ONLY) A STRATAGEM OF COMPANIES?
Chair: Oliver Kühschelm
Brita Lundström, KTH Stockholm
The Brand of Sweden. Narratives Constructed by Nation and Companies to Promote a Swedish image in Historical Perspective
Lisa Sumner, McGill University, Montreal
Distilling Unity: Popularizing Canada in the International Imagination
11:00-12:30
CODING THE NATION BETWEEN EAST AND WEST
Chair: Franz X. Eder, Univ. Vienna
Katrin Gengenbach, Univ. Leipzig
Nationalising European Luxury in Early Postwar Japan
Sándor Horváth, Academy of Sciences, Budapest
Aping the West, Consuming the Socialist Budapest
14:30-16:00
THE (DE)NATIONALIZATION OF ADVERTISING
Chair: Franz X. Eder
Susanne Hilger, Heinrich-Heine Univ., Düsseldorf
“Clashing Cultures?” Americanised Product Communication and German Consumer Habits after World War II
Ulrich Ermann, Univ. Leipzig
Modernisation through Fashion? The Geographies of the Marketing of Fashion Brands in Postsocialist Bulgaria
16:30-18:00
WHAT’S DRIVING THE NATION?
Chair: Hannes Siegrist
Manuel Schramm, TU Chemnitz
Motorisation and Nationalisation. Small Cars in Western Europe, 1950-1970
Luminita Gatejel, FU Berlin
Volkswagens of the East. The Trabant, Lada and Dacia in the Crossfire of Western, National and Socialist Propaganda
October 3
9:00-10:30
HOUSING NATIONAL IDENTITY
Chair: Franz X. Eder
Mikael Hård, TU Darmstadt
Products for the Folkhem. The Swedish People’s Home as a Consumption Junction
Natalie Scholz, Univ. Amsterdam
Something Old, Something New. National and International Dimensions of the Discourse on ‘Modern Living’ in West-Germany during the 1950s
11:00-12:30
FEEDING COMPLEX IDENTITIES
Chair: Hannes Siegrist
Detlef Briesen, Univ. Gießen
Regional Cuisines in Germany and the U.S. and the Challenges of Creolization. Case Studies on Products, Recipes, and Popular Tastes
Maren Möhring, Univ. Zurich
Staging Spaghetti. The Medialisation and Italianisation of Food Consumption in the Federal Republic of Germany
12:30-13:00
CONCLUDING DISCUSSION
Please register for the conference via email: oliver.kuehschelm@univie.ac.at
CONFERENCE ROOM
Seminarhotel Springer Schlößl
Tivoligasse 73
1120 Wien
www.springer-schloessl.at
The conference is funded by:
Gerda Henkel Stiftung
BM für Wissenschaft und Forschung
Kulturabteilung der Stadt Wien (MA 7)
Historisch-Kulturwissenschaftliche Fakultät der Universität Wien
Österreichische Forschungsgemeinschaft