Thursday, 30 May
Venue: German Historical Institute London, Bloomsbury Square
2.00 pm
Christina von Hodenberg & Michael Schaich (GHI London) / Christina Brauner (Tübingen)
Welcome and Introduction
2.45 pm
SECTION I: SPACES OF ADVERTISING: URBAN CONTEXTS
Chair: Allison Stielau (UCL)
Thomas Ertl (FU Berlin)
Commercial Clamour in Late Medieval Cities
Berit Wagner (Frankfurt/Main)
Displaying art for sale and promoting the art of collecting in Rudolfine Prague
4.15 pm
Coffee & Tea
4.45 pm
SECTION I: SPACES OF ADVERTISING: URBAN CONTEXTS (cont.)
Chair: Hannes Ziegler (GHIL)
Natacha Coquery (Lyon)
The growth of advertising in 18th century Paris (1760s-1790s): rhetoric, evolution, efficiency
5.30 pm Break
5.45 pm
KEYNOTE LECTURE
Chair: Hannes Ziegler (GHIL)
Jon Stobart (MMU Manchester)
Putting early modern advertising in context
Friday, 31 May
Venue: IAS, UCL, Wilkins Building, Common Ground (room G11, ground floor, South Wing)
9.30 am
CONCEPTUAL INTERVENTION
Chair: Christina Brauner (Tübingen)
Bert de Munck (Antwerp)
Value in History: Pragmatic, Material and Epistemological Perspectives
10.30 am
Coffee & Tea
11.00 am
SECTION II: ADVERTISING AND THE MEDIA
Chair: Michael Schaich (GHIL)
Ursula Rautenberg (Erlangen)
Advertising Books in the Early Modern Period
Dániel Margócsy (Cambridge)
Marketing Lists: The Functions of Early Modern Auction Catalogues
12.30 am
Lunch
Chair: Tobias Becker (GHIL)
1.30 pm
Christina Brauner (Tübingen)
Advertising in Translation, Or: How to Sell Fire-Engines in Early Modern London (1690s-1720s)
Emma Hart (St Andrews)
Newspaper Advertisements and Settler Colonialism in Eighteenth-Century British North America
3.00 pm Coffee & Tea
3.30 pm
Project presentation
Chair: Michael Schaich (GHIL)
Susanna Burghartz / Alexander Engel / Anna Reimann (Basel)
Printed Markets. The Basel Avisblatt – a new information platform for the emerging consumer society? (1729-1844)
4.30 pm
Concluding discussion